Our PPC campaigns are powered by Optibid™, Kushinda’s patented technology. We developed Optibid™ as a proprietary bid management platform to really understand the value of each keyword and to deliver a ROAS based on our client’s desired profit margin.
Our proprietary tool maximises your marketing budgets by minimising inefficiencies and targeting customers who have the highest propensity to convert in the moments that matter.
We know some clients prefer to use other bid management platforms and that Optibid™ may not suit their business needs. That’s not a problem with us! We’re adaptable and knowledgeable of other platforms out there.
The Optibid™ algorithm performs millions of calculations every day in order to optimise your campaign and your profits. We are really proud of what we have built, and our team of data scientists work tirelessly to innovate and adapt in order to stay ahead of the game.
We use the right people, insights and analysis to deliver consistent results for our clients. We focus heavily on these key areas: