CRO Driven by Your Data

Conversion Rate Optimisation (CRO)

We understand the importance of making it easy for users to navigate your site and to complete a desired conversion. To this end, we will plan and conduct A/B tests to improve conversions based on your KPIs. This could be anything from signing up a new lead, completing a purchase or even downloading an e-book.

Our mathematical, data-driven approach to CRO encompasses in-depth research and an intelligence-led approach based on a strategy unique to each client. Our recommendations are never based on unscientific guesswork or the imitation of competitors. They’re always based on data and, more specifically, your data.

Our innovative approach allows us to craft and build to your specifications, using our team of expert designers and developers.

Our Process

• Hypothesis – by gathering and observing your unique data, we pinpoint areas where we can improve conversion rates to formulate a hypothesis.
• Strategy - We generate test ideas, be it copy, creative or technical changes in landing page and registration processes.
• Testing – We will run tests and measure results. Ensuring that we have enough data to gain statistical significance.
• Reporting and Analysis - We’ll share the results with you. As with all Kushinda products, we will send you reports of our findings and strategy to ensure full transparency.