About Kushinda


Kushinda means to “win” or to “outdo” in Swahili. We knew we could be a cut above the competition with our unique experience and perspectives on the world of digital marketing.

Kushinda is more than just a word, it’s our mantra.

About Kushinda

Our History

Kushinda (formally Optibid) launched in 2016 by Ubud, a London-based marketing company that specialises in the online gaming industry.

The success of Ubud’s online campaigns led to the creation of Kushinda. We saw the need for a truly great multi-dimensional digital marketing platform that could replicate our success across other industries through PPC, SEO, and Design.

Today, Kushinda spends more on ad campaigns than ever before and thus delivers greater profits to our clients. We are responsive, agile, innovative, and creative with a ruthless commitment to ongoing learning, improving, and serving our clients to the best of our ability.

In 2018 Kushinda relocated to new premises in Vauxhall. After two prosperous years in Richmond-upon-Thames, we decided it was time to find a new home that could match our ambitions and accommodate our ongoing expansion.

We have not looked back since.

Capricorn Capital

Kushinda is part-owned by the Capricorn Capital Group, a private equity and hedge fund business founded in Johannesburg, South Africa.

The Capricorn Group, which has invested in high-profile companies such as Hollard Insurance, Budget Group, Clientèle Ltd and Nando’s, seized the opportunity to be a part of Kushinda’s vision.

With their partnership, we are continuing to evolve and enhance our business so that we can remain at the cutting edge of digital marketing.

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