Set on becoming a world leading Sportsbook, whilst at the same time offering a state of the art technical platform for its B2B customers, Bethard Group is building the next generation igaming company.
Historically, driving Sportsbook customers with a high lifetime value to your platform is difficult and seeing a high return on your advertising spend is a constant challenge.
With new regulation, turning a net profit is becoming more challenging, meaning that all avenues of marketing must be as cost-effective as possible.
This is where Kushinda come in…
Kushinda’s targets were to :
Kushinda decided to develop an integrated, site-wide keyword and customer data driven strategy.
Kushinda successfully developed a Sportsbook PPC campaign leading to an excellent increase in revenue. Kushinda continue to work with Bethard on increasing these figures.
After implementation of the PPC strategy, Bethard saw:
+ 220 %
Increase In Revenue
+ 323 %
Increase in Clicks
+ 192 %
Increased Average Deposit
A data-driven strategy allows for cost-effective, successful improvements to be made.
Kushinda developed a bespoke paid search campaign for Bethard, yielding large increases in revenue and return on advertising spend.
This case study is from the end of 2018 to present, the trend is continuing in an upward trajectory.