The development from Kushinda of a comprehensive SEO strategy, including technical SEO, off-site and on-site development in order to become one of the highest ranking bingo & slots comparison sites in the UK.
Organic search results are becoming less and less prominent, especially on mobile, with the prevalence of Featured Snippets. Mobile search is also becoming more and more important. We wanted to capitalise on this to increase traffic to Best New Bingo Sites.
Content and structure were optimised to better serve search intent with a view to winning relevant featured snippets.
+ 209 %
Increase In Visibility
+ 112 %
More Organic Traffic
+ 215 %
To win featured snippets, a holistic and multidisciplinary approach is required. The optimisation of content, server side improvements, E-A-T and formatting changes all had a part to play. Kushinda was able to help in all these areas.