Bethard Group Data-Informed Strategy

Set on becoming a world-leading Sportsbook operator, whilst at the same time offering a state of the art platform for its B2B customers, Bethard Group is building the next generation iGaming company.

The Challenge

Historically, driving Sportsbook customers with a high lifetime value to your platform is difficult and seeing a solid return on your advertising spend is a constant challenge.

Turning a net profit is further complicated by the introduction of new industry regulations. All avenues of marketing must therefore be as cost-effective as possible.

This is where Kushinda come in…

The Target

Kushinda’s targets were to :

  1. Implement a successful, targeted keyword campaign.
  2. Maximise the lifetime player value.
  3. Generate a 300% cost-to-deposit ratio after 3 months.

The Strategy

Kushinda decided to develop an integrated, site-wide keyword and customer data-driven strategy. These are the steps we took:

  1. Developed a bespoke keyword campaign based on historical and live data which evolves using AI and machine learning.
  2. Deployed our in-house developed algorithm to optimise bids based on a myriad of variables such as age, gender and location.
  3. Interpreted previous customer data in order to make predictions on revenue and customer patterns.

The Result

Kushinda successfully developed a Sportsbook PPC campaign leading to a substantial increase in revenue.

After the implementation of our PPC strategy, Bethard saw:

Conclusion

A data-driven strategy allows for cost-effective, successful improvements to be made.

Kushinda developed a bespoke paid search campaign for Bethard, yielding large increases in revenue and return on advertising spend.

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