Set on becoming a world-leading Sportsbook operator, whilst at the same time offering a state of the art platform for its B2B customers, Bethard Group is building the next generation iGaming company.
Historically, driving Sportsbook customers with a high lifetime value to your platform is difficult and seeing a solid return on your advertising spend is a constant challenge.
Turning a net profit is further complicated by the introduction of new industry regulations. All avenues of marketing must therefore be as cost-effective as possible.
This is where Kushinda come in…
Kushinda’s targets were to :
Kushinda decided to develop an integrated, site-wide keyword and customer data-driven strategy. These are the steps we took:
Kushinda successfully developed a Sportsbook PPC campaign leading to a substantial increase in revenue.
After the implementation of our PPC strategy, Bethard saw:
+ 220 %
Increase In Revenue
+ 323 %
Increase in Clicks
+ 192 %
Increased Average Deposit
A data-driven strategy allows for cost-effective, successful improvements to be made.
Kushinda developed a bespoke paid search campaign for Bethard, yielding large increases in revenue and return on advertising spend.