Best New Bingo Sites is a well-established affiliate-based site that was seeking to improve its visibility in the SERPS, to become one of the highest ranking bingo and slots comparison sites in the UK.
Organic search results are becoming less and less prominent, especially on mobile, with the prevalence of Featured Snippets. Mobile search is also becoming more and more important. We wanted to capitalise on this to increase traffic to Best New Bingo Sites.
Kushinda decided on a comprehensive strategy that encompassing technical SEO best practices as well as off-site and-on-site development. These are the steps we took:
Content and structure were optimised to better serve search intent with a view to winning relevant featured snippets.
+ 209 %
Increase In Visibility
+ 112 %
More Organic Traffic
+ 215 %
To win featured snippets, a holistic and multidisciplinary approach is required. The optimisation of content, server side improvements, E-A-T and formatting changes all had a part to play. Kushinda was able to help in all these areas.