Best New Bingo Sites

Best New Bingo Sites is a well-established affiliate-based site that was seeking to improve its visibility in the SERPS, to become one of the highest ranking bingo and slots comparison sites in the UK.

Best New Bingo Sites

The Challenge

Organic search results are becoming less and less prominent, especially on mobile, with the prevalence of Featured Snippets. Mobile search is also becoming more and more important. We wanted to capitalise on this to increase traffic to Best New Bingo Sites.

The Targets:

  1. Implement a successful, targeted SEO campaign.
  2. Maximise organic traffic.
  3. Increase revenue by over 150% in 3 months.

The Strategy

Kushinda decided on a comprehensive strategy that encompassing technical SEO best practices as well as off-site and-on-site development. These are the steps we took:

  • Gained valuable technical SEO insights enabling us to present our content in a way that Google likes
  • Developed fully-featured Accelerated Mobile Pages (AMP) and improved image handling to dramatically improve site speed
  • Created a content optimisation plan that enabled us to serve search intent more effectively
  • Observing new E-A-T standards in SEO by emphasising authorship, site ownership and expertise
  • Refined existing formatting, improved site speed, site authority and optimised for user intent, resulting in more featured snippets in the Google SERPS

The Results

Content and structure were optimised to better serve search intent with a view to winning relevant featured snippets.

Conclusion

To win featured snippets, a holistic and multidisciplinary approach is required. The optimisation of content, server side improvements, E-A-T and formatting changes all had a part to play. Kushinda was able to help in all these areas.

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