Case Studies

4Life wanted to utilise various digital marketing channels to drive traffic to their online form, generate leads and increase the volume of sign-ups. With no audience insights available, or any knowledge of how audiences react with 4Life’s key products, the challenge was to tackle the high CPA and address the low conversion rate. This was the result of our work:

Historically, driving Sportsbook customers with a high lifetime value to your platform is difficult and seeing a solid return on your advertising spend is a constant challenge. Kushinda successfully developed a Sportsbook PPC campaign leading to a substantial increase in revenue. We continue to work with Bethard on increasing these figures. After the implementation of our PPC strategy, Bethard saw:

In order to acquire featured snippets and increase visibility in the Google SERPS, a holistic and multidisciplinary approach is required. The optimisation of content, server-side improvements, E-A-T and formatting changes all had a part to play in this project. Kushinda was able to help in all these areas. This was the result of our work: